A couple of years ago, I started what has probably been the best job I've held so far, as a Business Development Manager for Artec Group where I focused on marketing and selling the ThinCan LTSP client.
During that time, I used a combination of Guerrilla Marketing techniques to spread the word about this cool Estonian embedded platform in its LTSP client configuration and defined an extremely tight market-oriented focus that saw this relatively obscure electronic design start-up rise to the forefront of the LTSP hardware market and also brought the company commendable notoriety in the Coreboot community, thanks to its Programmable LPC Dongle, a low-cost ROM emulator that can be used to bootstrap various embedded hardware and test firmware images.
Looking back at close to 3 years with Artec (if we include the stint I did at Linutop), I most fondly remember how I managed to bring the Estonian and Turkish nations closer together in collaborating on Innovation. On my first visit to Turkey, I had noticed that very little is know about Estonia in Turkey, even though both countries have a collaboration that dates back to the 1920's, so my tactic was to introduce Estonia's achievements as a whole, to establish confidence in Artec's offering. It worked:
Among other things, my idea to organize an Estonian ICT Conference during the visit of Estonian PM Andrus Ansip in Turkey created a lot of extremely positive buzz that resulted in Estonia being mentioned as a trendy country in a prime time Turkish TV series. During this time, I've also made a lot of contacts among the Estonian and Turkish business communities and, more surprisingly, among the Estonian diplomacy who, much to my amazement, welcomed my ideas for better promoting Estonian interests abroad with great enthusiasm.
Come December 2008, my time at Artec will become a page in my employment history. While the Thincan remains one of Artec's key products, current marketing and sales resources are focused on new markets and new technologies that completely fall outside my core expertise, which is why the company decided to let me go.
I thus welcome offers from interested parties in Coreboot or LTSP markets. Other refreshing offers from outside the box - such as in business diplomacy - are equally welcome, as I've been pondering a career change for a long time.
